Simmons was an early proponent of celebrity endorsements to promote its products and by association, a Simmons® mattress.
Eleanor Roosevelt, the first lady of the United States was featured in a Simmons advertisement in 1927. Several testimonials from luminaries such as George Bernard Shaw, Henry Ford and Thomas Edison were also featured in subsequent advertisements.
In 2005, Simmons Advanced Pocketed Coil was introduced.
From a single wire, it is revolutionised to triple wires, providing 4 times more support, increased durability and resilience.
Beautyrest® Black was then launched in 2006, a luxury series of mattresses with full Simmons Advanced Pocketed Coils.